We worked with the Dominican University Women’s Soccer program to elevate its social media presence and create a stronger sense of recognition and appreciation among its athletes. The goal was to not only keep players, families, and fans informed, but also showcase the culture and environment of the team. We created a variety of branded graphics and content, including Game Day announcements, Player Spotlights, Game Results and Scores, Team Bonding Activities, New Player Announcements, and Fundraising Initiatives. By consistently highlighting both individual athletes and the team as a whole, we created a social presence that made players feel recognized, valued, and seen.

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We also used social media as a strategic recruiting tool to give prospective athletes an authentic look into the team’s culture and camaraderie. By improving the quality and consistency of the program’s social media presence, we found that prospective players viewed the team, program, and university as more established and legitimate. This strengthened the program’s ability to showcase what made Dominican Women’s Soccer unique and ultimately contributed to attracting and signing players from a wider variety of states—something that had been uncommon prior to the program’s social media improvements.