ABOUT THE PROJECT

When Coastal Bay Seafoods took over a long-established local seafood market, their biggest challenge was earning the trust of an existing customer base while introducing the community to new ownership. We designed and developed a custom website from the ground up that highlighted the owners' expertise, commitment to quality, and expanded offerings, including their popular prepared meals and take-and-bake options. The site was built with both user experience and search engine optimization in mind, helping new and returning customers easily discover the business online. Within the first month of launch, the website attracted more than 300 new visitors, demonstrating a strong online debut and the effectiveness of our SEO-focused approach.

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To further support long-term growth, we also developed a strategy to build and nurture an email subscriber list. By integrating email sign-up opportunities throughout the website, we created a growing audience of interested, qualified customers eager to receive weekly specials, holiday promotions, and exclusive product releases. This ongoing initiative continues to strengthen customer relationships, encourage repeat business, and provide the client with a direct marketing channel they own and control.